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Starbucks

by Ryan407 @ 2008-05-15 - 21:43:34

I understand that this information may be a couple of years old* but surely things can't have changed that much. According to the research of G Ritzer (an Amercian Sociologist), despite the fact Starbucks prides itself on being a company that promotes and encourages Fair Trade coffee, only approximately 4% of the products it sells are Fair Trade.
This is despite the fact that if you were to visit the Starbucks webpage(http://www.starbucks.com/aboutus/press.asp) you would find at least a couple of articles describing how it aids farmers and communities greatly, in third world countries.
So I decided to find out for myself whether or not this could possibly be true. I visited my local Starbucks and found that there was only one Fair Trade product available. Frankly I find this a little disappointing, it wouldn't be so bad if the it different provide leaflets, in each of its shops, with the smiling faces of third world farmers that Starbucks has helped.
Should they be doing more?

*I believe the information was collected around about 2006, I'm not 100% sure of that though


 
 

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LandersUKLandersUK pro
2008-05-16 @ 08:03

Even if they sold more products they'd still need people to buy them.

Ryan407Ryan407 [Member]
2008-05-16 @ 09:04

Well, what if they just made all their hot chocolates or all their coffee Fair Trade,or at least a portion of it, the difference in price in the Fair Trade coffee i bought yesterday and a regular coffee was only about 15p,so i doubt that people would mind that much if the prices went up a little, considering most have at one point spent up to £4.00 in Starbucks in the past.
So if pricing really isn't a huge issue,then why not make Fair Trade products in the shop 'the norm' and not an alternative.
I understand I'm probably being a little naive but I just don't see any difficulty in altering their products.

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